8 Best Selling Men’s Colognes – Popular Fragrances For 2023

Men’s cologne has raked in billions of dollars in profit, is worn by men across the world, and, simply put: smells damn good. It’s a dependable option you can reach for no matter the occasion, with unparalleled versatility and a head-turning scent profile. These colognes take all of the guesswork out of smelling like the best man in the room every single time.

But now for the million-dollar question: what is the best selling men’s cologne? This article reviews eight industry-changing options that are well worth considering if you’re hunting down your next signature scent.

Keep reading to discover colognes that will level up your fragrance game with a single spritz.

Key Takeaways

What’s the best selling men’s cologne, you may be wondering. The quick answer is Dior Sauvage. It’s amassed a cult-like following and its annual earnings have continued to increase since its release in 2015. This year-round scent is a dependable option for men of all ages and has received plenty of critical acclaim, which has crowned it as the best selling men’s cologne today.

silhouette of a person lifting a bottle of CK one

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Dior Sauvage is by far the best selling men’s cologne. Don’t believe me? Ask any guy you know; I bet he’s owned a bottle (or three). This easy scent has been around since 2015 and has rapidly become a masculine staple in the fragrance world.

In fact, Marie Claire published a staggering statistic about Sauvage: in 2021, a bottle of the cologne was purchased every three seconds, raking in more than $4.5 million every single day. Since its release, this Dior fragrance has been a chart-topper as the best selling men’s cologne of all time.

Dripping in seductive luxury, Dior Sauvage hits all the sweet spots. It’s an overwhelmingly fresh scent, with notes of punchy bergamot and earthy driftwood. Dior put it best when they described Sauvage as a “breath of fresh air.” If you’re craving a scent you’ll never tire of, this is the way to go.

You’ll quickly find that some of the best selling colognes for men are under $50, even when it comes from a considerable brand name. Light Blue by D&G is a prime example. However, the accessible pricing doesn’t come at the expense of the scent.

It embodies everything we love in a top-notch fragrance, like ease of wear and versatility, with a killer scent profile to match. Opening with clean citrus, followed by herbaceous heart notes and a musky core, Light Blue will carry you anywhere life leads… especially if it’s under a baby blue sky.

Crisp and alluring, Polo Blue is certainly a best selling men’s cologne. In addition to having over 12,000 five-star reviews on Amazon, this Ralph Lauren fragrance has been on the market for twenty years, well-loved by gentlemen across the globe.

Whether you tuck it in your gym bag or spitz it on before work, this energizing scent is ideal for daily wear. It’s overwhelmingly fresh, thanks to the citrus and sage, with enough depth to it from the patchouli and suede heart notes. Every whiff will transport you somewhere bright, making it a must-have to get through the longest, hottest days.

Originally released in 1994, CK One had a rapid rise in sales. Within the first year, the scent amassed a whopping $90 million, shooting it to the top of the fragrance charts. Today, this Calvin Klein cologne still sees plenty of admiration, carrying on the flame as a best selling cologne for men.

One sniff and it’s simple to understand why CK One is a fan favorite. In fact, it could be a pheromone cologne, it’s just that good. It’s heavy on citrus for invigoration, with unique notes of green tea and nutmeg for a bit of spice. As one of the most refreshing scents on the market, it’s no wonder why this cologne is considered iconic.

This best selling men’s cologne is a timeless addition to any collection. As the second male fragrance released by Chanel, it’s been adored since its inception, and after more than a decade, it’s just as loved as when it was first introduced.

Bleu de Chanel is no stranger to accolades and awards. Commonly thought of as one of the best men’s colognes of all time, this woody scent is extremely popular with gentlemen across the world. In fact, the Fragrance Foundation denoted it as the Fragrance of the Year in 2019, showing how beloved Bleu de Chanel remains after all this time. Laden with notes of sandalwood, cedar, and citrus, this year-round scent is a top choice.

I actually stopped by the Jo Malone store in Casablanca the other day in search of their best selling cologne for men. The warm sales associate immediately reached for Lime Basil & Mandarin. After a quick smell, it was easy to understand why.

This cologne sets itself apart from other options. Yes, it’s fresh and full of citrus, but the depth of the scent goes much further than many other bright fragrances. The peppery basil and woody heart create a well-rounded cologne that’s more sophisticated than watery Eau de Toilettes. What’s more, it can be layered with other Jo Malone fragrances to create a long-lasting cologne that’s distinctly you.

Diesel makes more than jeans, and Only the Brave is a scent that’s well worth considering. Especially if you’re hunting for colognes for young men—or at the very least, want to give the impression that you’re not a total geezer.

Only the Brave is a personal favorite of mine, and I can attest to the fact it’s a cologne that women love. It’s easy to wear but plenty seductive, inviting whoever you’re with to draw closer to get a better smell. Opening with lemon before dissolving into rosemary and amber, Only the Brave is unmistakably masculine and a powerful scent in the world of best selling colognes for men.

As far as niche fragrances go, Le Labo Santal 33 has a cult-like following. While it had a precarious rise to fame (as brilliantly detailed in this history), today, Santal 33 has solidified itself as one of the most highly sought-after, trending fragrances.

Santal 33 put sandalwood colognes on the map.

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